Pregnancy and maternity wear may not be the first things that come to mind when you think of stylish shopping, but at Clever Clogs, we recognised the challenge Irish mums faced in finding high-quality, comfortable, and affordable underwear during and after pregnancy, especially post-Brexit.

That’s why we introduced Carriwell to Irish stores in 2019, and we’re thrilled with the positive response. Carriwell’s "Carri-Gel" underwire alternative, which is loved by midwives, lactation consultants, and practitioners nationwide, offers exceptional comfort and support, making it a favorite among new and expecting mums.